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Meet the Baker Collab is this Friday, March 24th, 2023 at 11:00 AM est – 12:00 PM est. And we want you to participate! Here’s how to squeeze the most out of the Meet the Baker Cookie Collab.

I made peace with myself a long time ago that I would have to learn everything I wanted to be “pretty okay” at, I wasn’t naturally gifted at anything. And I also learned that the likelihood of me being an expert at anything was a pipe dream.

Who knew baking could be so… whisky. Okay – it’s a pun on “risky,” and Corrie wanted it to be the topic of today’s podcast. Things you may be takin’ a risk with – that you also may not realize.

School’s in sesh – and we ain’t gatekeeping anything. Here’s how we run a cookie class (note – we’re lazy – so understand that whatever we tell ya is preceded by the question “how can we accomplish the most with the least amount of effort and still create a fantastic time for our audience?”)

Attention is my favorite dessert. It’s smooth, it’s silky, and it’s immediate satisfaction. It’s like eating your favorite Talenti (Madagascar Mint btw) and then realizing you had a whole ‘nother Talenti in the freezer that you forgot about.

Twin2 (Corrie) is weirdly obsessed with TikTok drama – and not just any TikTok drama – no, specifically Tumbler TikTok drama – you know, the cups? Yeah – that Tumbler. So imagine my surprise when Business Insider posts an article about the very Tumbler drama she’s been popcorning about since last week. 😳

It’s easy to get bogged down with orders and forget your social media – but not with twin2 lurkin’ behind a phone screen! As she goes to engage weekly with the group hashtag, #sugarcookiemarketing, I asked her to come up with a list of the top 8 offenses she sees bakers makin’ on social media that’s likely robbin’ from their bottom lines.

A word to guide your 2023, the Word of the Year is a theme that will help you focus on one major concept next year.

Call the twin Mr. and Mrs. Clause cause here’s our hot take on the hottest gifts for the hottest oven-lovin’ baker in your life (and if you are the baker in your life, forward this email to your Santa – I’ll include links to make shoppin’ and shippin’ a breeze).