Sugar Cookie Marketing

08/16 – 🛒 Vendy Blendy Reggy

And we need your help – to bug the shops you wanna see Vendying the most! 
Okay – before I tell ya the who-what-where-when-why of the Vendy Blendy, lemme tell ya why we’re talking about the un-talk-about-able. We thought finally taking our own advice and working ahead this year would let us have a longer run-time promoting the vendors (win) and let us not stay up so late at the last minute (win) and let y’all bug the shops you wanna see for longer (win – for us, maybe not for the shops). 
So if you already know what the VB is about and wanna sign your shop up or wanna bug a shop you love, here’s the link:
The VB is first-shop-come-first-shop-promoted-for-the-next-3-months, so the early bird gets the promotional worm. Now let’s get into the dirty deets of the Vendy de Blendy!
🛒 The WHO of the Vendy Blendy
The Vendy Blendy is for bakers who want to shop from bakery supply shops. The goal is a day of fun window shoppin’ online (more on that later). It costs nothing for you to shop the Vendy Blendy. Instead, Vendies pay into a Vendy pool and we use their registration money to giveaway TWO Bambu Babies (also known as Carbon X1C 3D printers)! No purchase necessary – just be in the group to win!
Back to the vendies – we’re lookin’ for:
  • Cutter shops (and more cutter shops)
  • Recipe developers
  • Shirts and Apparel Shops
  • Digital Download Designers
  • Packaging People
  • Baking Ingredients
  • STL Shops (our overseas fam will love ya!)
  • Photography Gear and Supplies
  • Decorating Courses 
🛒 The WHAT of the Vendy Blendy 
The Vendy Blendy is in its third year – and y’all LOVE it. It’s a single-day digital event held on Black Friday each year in a Facebook Group that only exists for 24 hours. The epitome of FOMO, the Vendy Blendy connects buyers and sellers and disconnects said buyers from their holiday profits all in the name of a solid sale! 
🛒 The WHERE of the Vendy Blendy  
It’s on Facebook. In a group specifically – the group doesn’t exist yet – I’ll set it up around the beginning of October – but that doesn’t matter either. You won’t be able to join the group until November 24th at 12:00AM est. And then you’ll be forcefully (lol kidding-ish) removed from the group 24 hours later at 12:00AM est the next day. Within the 24 hours, you’ll get a list of ALL the Vendys and their discount codes, shop lists, best products, and – if they opt-in – a chance to snag their door prizes too! 
🛒 The WHEN of the Vendy Blendy  
The Vendy blends every Black Friday. It’s for 24 hours only. So – you’ll be made aware of when the group opens for pending members (remember – you only get in for a 24-hour period). 
  • Date: November 24th, 2023
  • Time: 12:00 AM – 12:00AM
  • Time Zone: EST
  • Location: a Facebook Group (that doesn’t exist yet)
Then you’d pendy until the vendy is ready to blendy in Novemby (yes – I plan to be obnoxious with this phrasing for the next 3 months – prepare thyselves). 
🛒 The WHY of the Vendy Blendy  
For fun, really. I wish we had a deeper purpose, but who doesn’t like shoppin’ with friends – even if those friends are thousands of miles away joined by Zucky’s website?! 
👂 Snag this podcast and hear the breakdown of the Vendy Blendy on any major podcast player (Spotify, Apple Music, Audible, Amazon Music, or your desktop) by clickin’ here – Episode 125 – Vendy Blendy Reggy.

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There aren’t many places on the web to get actual positive interaction, let alone positive support for small business bakers. This is that place; actual helpful information. The constructive criticism is heavy on the constructive part and the pages are actually monitored by people who care. 10/10

Jennifer B.

I’d absolutely recommend SCM to anyone interested in upping their marketing game. The skills, tips, and information they have given me have caused me to reach exciting new levels in my business. No other bakery page that I have found has been able to help me accomplish this much at this level.

Courtney C.
Little Crown Bakery
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